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Max Up FAQ

By Natalia Minasi

Reviewed by Briana Rodriquez, RD

Introducing New Max Up from Jenny Craig — the first of its kind, holistic weight loss program that empowers you to change your life! This lifestyle approach addresses the whole person – addressing food, activity, support and tracking to make it our most effective and holistic plan ever.  

Are you ready to feel empowered?

With Max Up, you can lose up to 18 pounds and 5 inches off your waist in your first 4 weeks.* And you can Max Up your energy, happiness and health!

 *First 4 weeks only. Average weight loss in a study was 15 pounds and average waist size reduction was 3 inches for those who completed the program. 


Read on for answers to our most popular questions about the program.

What is Max Up and what does it include?

Max Up is Jenny Craig’s newest, most effective and holistic program yet that empowers you to change your life. The holistic approach considers the whole person, not one standalone component.


Max Up includes a complete meal plan, activity and quality of life plans, digital tools and 1:1 coaching. Plus you can add the Hey Max! Wireless Scale that connects seamlessly to the Jenny Craig app – to track your progress, measurements, meals and more! Here’s what’s included:


1.       Nutritious chef-crafted meals

Max Up includes delicious, nutritious, chef-crafted meals (from breakfast, lunch, and dinner to delicious snacks and desserts!) that fit in with your life and remove the guesswork from meal planning during a busy day. Now, Max Up includes hydration guidance as a part of your plan to help boost your results! Drink plenty of water throughout the day to stay hydrated. (More about hydration later).


2.       A complete activity plan & quality of life assessment 

Max Up introduces intuitive activity planning into your routine to allow you to better approach not only your weight loss goals but also your emotional health. You’ll get an easy-to-follow and fun activity plan designed to boost your results and quality of life. Plus, follow-along activity videos made by a personal trainer in the Jenny app make it simple and convenient! Talk to your coach today to help incorporate daily movement to fit your lifestyle into your weight loss journey.


You’ll also take a quality of life assessment throughout your journey to track how your energy, happiness, and health improve!


3.       Digital tools

It’s no surprise that new technology and digital tools support weight loss solutions for our modern lives. That’s why we created the Hey Max! Scale and the Jenny Craig App! This wireless scale and intuitive visual app connect seamlessly to help you monitor success conveniently whenever and however you need with personalized updates that help track your transformation.


4.       Personal weight loss coaching

We’ve built an incredibly supportive social community and weight loss resources from personal coaching to nutrition and fitness experts on our Healthy Habits blog, including success stories and tips from Dr. Angela Fitch, MD, FACP, FOMA, Chair of Jenny Craig’s Science Advisory Board. Meet with your personal coach every week for custom meal planning, weight loss guidance, activity planning, motivation and more! You can lose 3X more weight than dieting on your own.§


§ JAMA. 2010 Oct 27;304(16):1803-10


5.       Powerful Science + Revolutionary Recharge Bar

We leverage the powerful science of intermittent fasting and pair it with our revolutionary Recharge Bar designed to help accelerate weight loss and fat burn on Max Up.* Learn more about our Recharge Bar and discover the health benefits behind incorporating this high-quality, premium bar into your healthy habits routine.


*When used as directed as part of a metabolic fasting diet.


How is it different from previous Jenny Craig programs?

The short answer is it’s more effective!


The longer answer is it’s a more holistic approach to weight loss. It’s a full lifestyle program that integrates meals, activity, hydration and tracking into your journey to help you build healthy, lifelong habits!


Max Up is Jenny’s most comprehensive approach to weight loss, incorporating daily movement and activity and weekly strength training sessions to help accelerate your weight loss potential and reach your goals. Max Up’s activity plan, which can be customized with the help of your coach, fits movement into your daily lifestyle for a fun, achievable approach. Follow your menu and activity plan in conjunction to Max Up your results, energy and happiness!


Plus, with Max Up, you can add the Hey Max! Scale that syncs seamlessly with the Jenny app to help you track your progress and accountability. Max Up members in an internal pilot study that used these great tools reported increased energy levels, emotional well-being, and an improved general outlook on life.


Max Up also integrates the powerful science of intermittent fasting. A rejuvenation period of 14 hours — which is a break from eating — is the key difference between other programs. This fasting period was added based on evolving research that demonstrates the numerous health benefits of allowing your body time to regroup and regenerate by abstaining from food and caloric beverages.1 Research suggests that after 12 hours of fasting, the body switches from using glucose to fat for energy. It’s during this rejuvenation period that other health benefits such as blood sugar control and reduced inflammation can occur.1 Increasing the length of your fast may improve these benefits.


The menus between the programs differ slightly as well, but 1:1 coaching is always included!

What is the science behind the program? 

Max Up is proven to help you lose weight faster with an easy-to-follow, structured program that empowers you to build healthy habits for life.


Not only does Max Up include a meal plan created by registered dietitians and nutritionists, it also includes an activity plan crafted by a personal trainer, the support of a personal weight loss coach and digital tools to help you along the way.


Another secret ingredient to the program, intermittent fasting.


Max Up leverages a 14:10 eating pattern, or intermittent fasting where you nourish your body over a 10-hour period and rest and rejuvenate (refrain from eating and drinking caloric beverages) for 14 hours. (Don’t worry, most of this time is spent sleeping.)


This intermittent eating pattern is based on published science that shows weight loss can occur when a person finishes their last meal in the early evening and allows approximately 14 hours of fasting to rest and rejuvenate the body.2 While research is ongoing, studies indicate that time-restricted eating may have profound benefits such as weight management, inflammation reduction, and blood sugar control, along with improvements in blood pressure levels and cholesterol levels. Improved sleep quality and more energy have also been reported as benefits.3

What are the benefits of the activity plan?

According to the CDC, physical activity is an important component to overall health and weight maintenance, and even more critical to weight loss.4 Plus, physical activity reduces risk of cardiovascular disease and diabetes, high blood pressure, depression, anxiety (the list goes on!).


Your coach will work with you to plan activities throughout the week based on your time constraints and activity level. Jenny Craig’s library of videos will help make it easier and show you how to use equipment like resistance bands at home.  And the best part – you’re going to have so much fun!



“The benefits of physical activity go far beyond assisting in weight loss,” says Dr. Fitch. “You’re physically steps away from increasing your quality of life.”


Angela_With_Bands_Max Up_faq.jpg


Check out some of the benefits below.


Immediate benefits include:5

  • Improves quality of sleep
  • Reduced feelings of anxiety
  • Reduces blood pressure


Long-term benefits include:5

  • Lowers the risk of chronic disease
  • Improves brain health by reducing the risk of depression
  • Improves heart health by reducing the risk of dementia, heart disease, stroke, and Type 2 diabetes
  • Increases balance and coordination
  • Improves bone health and bone strength


And last but certainly not least, daily activity reduces the risk of weight gain.5

Why does staying hydrated matter?

Staying hydrated is so important — not only for your health but it can also help you feel less hungry. 


The act of drinking water can increase the number of calories you burn in a day and increase your metabolism.6 One randomized clinical trial found that women who increased water intake over time lost weight, even without other interventions.7



Pro Tip: “Drink enough water!” says Dr. Fitch. “Choose water over sugar-sweetened drinks to cut down on calories. Plus, drinking water aids in digestion, may help boost your metabolism, and helps you feel energized and satisfied. It’s the perfect, natural weight loss aid.”

Ready to Max Up your life?

The holistic approach to weight loss starts with you. Life can’t wait. What are you waiting for?

Start our most effective and holistic weight loss plan ever!


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Natalia Minasi

By Natalia Minasi

Natalia is a copywriter for Jenny Craig with a passion for fitness and an enthusiasm for wellness. Her love for writing and wellbeing combine seamlessly in her day-to-day life where she is able to help others achieve healthy living goals and live a balanced life. She loves Jenny Craig’s Vanilla Caramel Swirl Reduced Fat Ice Cream and, when not writing, can be found walking or running along Sunset Cliffs. Natalia holds a Master’s of Arts degree from Marist College in Poughkeepsie, New York. 

Favorite healthy snack: Gala Apple with sunflower seed butter
Briana Rodriquez, RD

Reviewed by Briana Rodriquez, RD

Briana is a Registered Dietitian Nutritionist and Certified Personal Trainer for Jenny Craig, based in Carlsbad, California. She is passionate about utilizing food as functional and preventative medicine. Guided by a simplistic and optimistic approach, Briana’s philosophy is to help people improve their health and achieve their goals through the development of sustainable habits to live a healthy life. In her free time, you can find her strength training, indoor cycling, coffee tasting, and at local eateries with her husband and two dogs.

Favorite healthy snack: peanut butter with celery alongside a grapefruit-flavored sparkling water (so refreshing!)


Recommended Comments

1 hour ago, Guest Carol T. said:

Do you have a non-dairy food plan?

Hi Carol,


Unfortunately, we do not currently offer a non-dairy plan. Let us know if you have any questions. Have a great day!

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On 12/28/2021 at 10:08 AM, JeanneB said:

I don't see anywhere on the site where one can order the activity bands.

Hi Jeanne,

Thank you for your comment! Connect with your coach to learn more - they are coming very soon! Let us know if you have any other questions in the meantime. 

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