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[JESSMICK]

Hello All!

I'm currently a senior in college and at the end your time you must do this huge project called a Capstone. Well mine is based around marketing a weightloss product. My group and I have decided to target females who are looking to lose 10-20 pounds; the Final 15 we call it. For those individuals who are doing either mini goals or simply can't get those last few pounds off.

Which brings me to my questions...we are trying to get insist and understand women who are trying to lose weight. If any of you could share anything with me I would greatly appreciate it. We want to know things that draw or attract you to programs such as JC or other products? What you look for in that program/product (safe, cost, the marketing message it sent out?) What you've tried in the past? What challenges you must overcome? The hardest part? Why did you want to lose weight? Did you seek out advice from your doctor? Is your doctor your gyno and not a general doctor? What household brands do you trust the most? (P&G, Johnson and Johnson, Bayer..etc)

Anything you can share with me would be greatly appreciated